Monday, April 8, 2013

Chapter 11 - Print Ads

Chapter 11 Powerpoint

Quiz for Chapter 11







HOMEWORK:

Using the Maine Times Record rate card on page 297, answer the following questions about advertising in the Times Record:

    1. How far in advance must display ads be submitted?
    2. How far in advance may an ad be cancelled?
    3. How much are charities charged per column inch for a weekend ad?
    4. How wide is a 3-column display ad?
    5. How much more would it cost to run a two-color ad?
    6. How much of a premium would you have to pay to have your ad on the weather page?
    7. How much of a price break would you get if you ran your ad a second time, two days later?











 

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