Madmen - a show about the dawn of the Advertising Age. Watch minutes 12-17 and from minute 27
Homework: The Client that you are going to create a pitch for is Whole Foods Market. Here is their website, and you can find more information by Googling them.
Your team should work together to write a Creative Brief.
It should address these points:
• What is the basic problem that this advertiser needs to address?
• What is the objective of the advertising?
• What is the target audience?
• What key benefits do you need to communicate?
• How will your strategy support those benefits?
• What is the Brand Personality?
• Are there any special requirements?
Each member of the team should write up a draft addressing these points and bring it to class on Tuesday. You will be given time to work together as a group to refine your Creative Brief in class on that day.
Do the online quiz, and email it to jcrooks@harcum.edu
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