Week Two - Chapter Two - Ethics of Advertising

Powerpoint for  Chapter Two

Celebrity Endorsements - Tag Hauer Watches - http://us.tagheuer.com/

Advertising and the First Amendment - http://www.lawpublish.com/amend1.html

Public Service Announcements Ads: http://www.ftc.gov/opa/1999/05/doans.shtm

What is the line on Nudity or suggestiveness?

http://www.abercrombie.com/

http://www.victoriassecret.com/

http://www.americanapparel.net/advertising/

http://ww5.komen.org/BreastCancer/WarningSigns.html

Advertising to Children

Are these Ads Offensive?

Ads are required to tell the truth about the health effects of their products.  

READING:

Harmful Substances
Key Rules for Advertising

Homework:
Find three advertisements that you feel are socially unacceptable and three that you feel raise the social conscience of consumers. The students should evaluate the social acceptability of an ad based on the issues discussed in the chapter and not merely on their personal reactions to a particular product. Students should prepare their reasons for finding an ad unacceptable and, where appropriate, make suggestions as to how the ad could be changed to make it more acceptable. The socially acceptable ads they choose may portray people or products in ways that raise our consciousness. Such ads might, for example, urge consumers to use the product in moderation (e.g., “designated driver” concept). 

This analysis should be typed and accompany the ad.